Services

Six lanes. Pick the ones you need.

Every service stands alone. Most partners start with one or two and add lanes as their clients ask for them. Below: what's in scope, what isn't, and the kind of work where each lane earns its keep.

01Paid Media 02SEO & Content 03Lifecycle & Email 04Web & Landing Pages 05Analytics & Reporting 06AI & Automation

What's included

  • Technical SEO audit + crawl, prioritized fix list
  • Information architecture and on-page optimization
  • Keyword research mapped to funnel stage and intent
  • Content briefs, editorial calendar, and managed production
  • Internal linking strategy, schema markup, Core Web Vitals
  • Off-page: digital PR, link earning, citation cleanup
  • Monthly rank + traffic + conversion reporting
  • Quarterly strategy review, including AI search visibility

Best fit for

  • Local services with multi-location footprints
  • SaaS and B2B with longer sales cycles
  • Ecommerce with deep category structures
  • Authority-building content programs

Not in scope

  • Pay-for-placement or PBN link buying
  • Mass-produced AI content with no editorial layer
  • Promises of specific ranking positions
Pricing Retainer $4K–$12K/mo wholesale per end client. Standalone audits $7K–$15K depending on site size and complexity.
02
Lane 02

SEO & content.

Technical-first SEO programs built to compound — not to chase the algorithm change that already happened. We treat content as the asset, links as the proof, and rankings as the lagging indicator.

Ahrefs SEMrush Screaming Frog Search Console Surfer Clearscope
03
Lane 03

Lifecycle & email.

Automation, segmentation, nurture, and retention — the unglamorous lane that prints recurring revenue. Especially valuable for agencies whose clients have an audience but no mechanism to monetize it.

HubSpot Klaviyo Mailchimp Marketo Salesforce MC Iterable Customer.io

What's included

  • Lifecycle audit and journey mapping (acquisition → retention → win-back)
  • Segmentation strategy and audience architecture
  • Automation flow build-out (welcome, abandon, nurture, post-purchase, re-engage)
  • Campaign calendar, copy, and design — branded to your client
  • Deliverability audits, domain warming, list hygiene
  • A/B testing across subject lines, send times, content blocks
  • SMS programs (Klaviyo SMS, Attentive, Postscript) where applicable
  • Monthly performance review against retention KPIs

Best fit for

  • DTC ecommerce with repeat-purchase potential
  • SaaS with onboarding and expansion plays
  • Lead-gen B2B with long sales cycles needing nurture
  • Membership, subscription, and community models

Not in scope

  • Cold outbound / unsolicited prospecting
  • List rental or third-party data purchasing
  • SMS campaigns without consent/compliance review
Pricing Retainer $3K–$10K/mo wholesale. Build-out projects (full automation suite from scratch) $10K–$25K fixed.

What's included

  • UX research, wireframes, and prototyping
  • Visual design within your client's existing brand system
  • Build in Webflow, React, WordPress, or Shopify
  • Conversion-focused copy and CTA architecture
  • SEO-ready structure (schema, headings, performance budgets)
  • Analytics, event tracking, and attribution setup
  • QA across browsers, devices, and accessibility (WCAG 2.1 AA)
  • Handoff documentation, edit training, and 30-day post-launch support

Best fit for

  • Campaign and product launch landing pages
  • Full website rebuilds for SMBs and mid-market
  • Webflow/Shopify migrations from legacy CMS
  • Post-merger website consolidations

Not in scope

  • Custom backend platform engineering
  • Native mobile app development
  • Heavy data or ML pipeline work (use Lane 06)
Pricing Landing pages $5K–$15K. Marketing site rebuilds $25K–$80K. Webflow migrations $15K–$45K.
04
Lane 04

Web & landing pages.

Conversion-focused builds for campaigns, launches, and full sites. Fast, measurable, handed off clean. Most often paired with paid media or SEO so the traffic has somewhere worth going.

Webflow React / Next.js WordPress Shopify Figma Framer
05
Lane 05

Analytics & reporting.

Branded dashboards, attribution setups, and monthly recaps your account team can ship without rewriting. The lane that quietly makes every other lane look better — because the numbers are finally trustworthy.

GA4 Looker Studio Triple Whale Mixpanel Tag Manager BigQuery Custom

What's included

  • Measurement plan tied to client business KPIs (not vanity metrics)
  • GA4 implementation, event taxonomy, and conversion configuration
  • Server-side tagging and consent-mode setup where required
  • Branded dashboards (Looker Studio or custom) for monthly client view
  • Multi-touch attribution model selection and validation
  • Monthly executive recap drafted by us, edited and shipped by you
  • Quarterly business review deck with insights and recommendations
  • Ad-hoc data pulls and custom analyses on request

Best fit for

  • Agencies losing clients over "what did this actually do?"
  • End clients with multi-channel programs that need unified reporting
  • Post-iOS14 attribution rebuilds
  • Pre-acquisition data hygiene cleanups

Not in scope

  • Full BI platform implementation (Snowflake stacks, etc.)
  • Predictive ML modeling (use Lane 06)
  • Replacing client's existing data team
Pricing Retainer $2K–$6K/mo wholesale per client. Standalone implementation projects $8K–$20K.

What's included

  • AI workflow audit — where automation pays off vs. where it doesn't
  • Custom agents for content drafting, lead qualification, reporting
  • n8n / Make / Zapier workflow build-out and monitoring
  • RAG systems over client documentation and data
  • Internal tools: dashboards, ops apps, automations specific to your stack
  • API integration work (HubSpot ↔ ad platforms ↔ CMS, etc.)
  • Documentation, training, and handoff to your team
  • Ongoing monitoring and tune-up retainer (optional)

Best fit for

  • Agencies drowning in repeatable internal work
  • End clients who want "AI" but need it to actually pay off
  • Operations bottlenecks (intake, reporting, content QA)
  • Pre-launch product builds that need an automation backbone

Not in scope

  • Chatbot toys with no measurable business outcome
  • Fine-tuning models when prompting + RAG would do the job
  • "AI strategy" decks without a build attached
Pricing Project-based for build-outs $8K–$60K. Retainer $3K–$10K/mo for ongoing automation operations and tune-ups.
06
Lane 06 · Built by Dyntyx

AI & automation.

Agents, workflows, and internal tools that let your team scale delivery without scaling headcount. Built by Dyntyx, our automation arm — the lane that makes the other five lanes faster and cheaper to run.

n8n Claude OpenAI Make Zapier Airtable Custom Python
07 — Common bundles

How partners actually combine these.

/ THE ACQUISITION STACK

01 + 02 + 04

Paid media + SEO + landing pages. The classic "fill the funnel" combo. Most common starting bundle for partners with B2B or services clients.

/ THE RETENTION STACK

03 + 05 + 06

Lifecycle + analytics + automation. For partners with ecommerce or SaaS clients where the next dollar of revenue comes from existing customers, not new ones.

/ THE FULL DEPARTMENT

All six

Complete digital department under your brand. Most common for partners with $5M+ in agency revenue serving enterprise or mid-market clients.

Pick a lane. Or all six.

30-minute partner call to scope what you actually need. No bundling pressure, no upsells.

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